For Partners
Turn the biggest moments in sports into creator-led campaigns at the speed of sport.
Unleeshed is the moment-first platform that activates the right creators around the right sports moments — compressing weeks of campaign work into minutes.
The Opportunity
Sponsor the moment. Own the conversation.
Unleeshed helps partners activate around the sports moments fans are already talking about — turning high-attention games, storylines, rivalries, and cultural moments into creator-led campaigns that drive reach, engagement, and brand relevance.
Fast, authentic creator reactions built for social distribution.
Creators deliver timely takes, debates, reactions, and analysis around live games, breaking storylines, tentpole events, and niche fan conversations.
Podcasts and creator series built around bigger stories.
Partners can sponsor creator-led podcasts, recurring shows, debate series, and collaboration formats tied to major events, ongoing storylines, or partner-defined themes.
How It Works
Every step of the process in a single platform
Our integrated operating system compresses a process that typically takes weeks into minutes.
Who it's for
Built for every corner of the sports ecosystem
License AI-powered commentary tailored to your platform, audience, and use case.
Media Platforms
Amplify the reach and voice of your talent
- Leverage your talent without consuming their time
- Create new, personalized fan experiences
- Generate more high-quality content at a fraction of the cost
Betting & Fantasy
Deliver real-time insights from recognizable voices your users trust
- On-demand commentary for the games and events that matter most
- Boost engagement and retention with dynamic, AI-powered narratives
- Personalize fan experiences around the teams and voices your users love
Brands
Connect with fans through voices they already follow and respect
- Reach your target audience with content they care about
- Enhance existing activations and sponsorships with authentic commentary
- Track performance through real-time analytics and engagement metrics
Agencies
Deliver high-impact activations using the most scalable talent bench in sports
- License custom commentary packages for every campaign
- Tap into a growing marketplace of AI-powered creator voices
- Seamlessly integrate into digital campaigns, live activations, and branded content
Why partner with Unleeshed
Unleeshed is built for the sports moment
A platform engineered for the way sports actually move — not retrofitted generic influencer infrastructure.
Moment-first, not creator-first
We start with the sports moments fans are already talking about, then activate the right creators around them.
Sports-native, not generic
Purpose-built for sports — not generic influencer infrastructure adapted after the fact.
Built for the speed of sport
Activate around live moments in minutes, not the weeks of traditional campaign cycles.
Major events to niche audiences
Designed for both tentpole events and niche fan communities, leagues, and teams.
Performance-aligned & brand safe
Outcomes tied to real performance, with brand safety and compliance built into every asset.
Developer Platform
Integrate Unleeshed with a few lines of code
License voices, generate commentary, and pull performance data through a clean REST API, embeds, and webhooks.
curl -X POST https://prod.api.unleeshed.ai/partner/v1/topics \
-H "X-Api-Key: $UNLEESHED_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"content": "Should the Lakers trade Anthony Davis before the deadline?",
"persona_ids": ["pers_abc123", "pers_xyz789"],
"output_types": ["text", "audio"],
"external_reference": "game-7-lakers"
}'
# 201 Created
{
"success": true,
"data": {
"topic_id": "top_98765",
"personas_sent": 2,
"status": "pending"
}
}REST API
Generate commentary and manage licensing programmatically.
Embeds & widgets
Drop authentic commentary into any product or page.
Webhooks
Real-time events for content, delivery, and payments.
Secure API keys
Scoped keys, usage controls, and audit-ready logs.
For Partners
Sponsor the next moment in sports.
License authentic, creator-led commentary and activate campaigns at the speed of sport — all from one platform.
Explore sponsored moments, collaborations, and API integrations