Where fandom lives
Most fandom happens beyond the stadium—in homes, on phones, in local venues and through everyday conversations. But fans are still treated primarily as consumers: watch, click, buy and subscribe.
About Unleeshed
Fandom is an ecosystem
Every sports property—whether a team, league, tournament, rivalry or major event—creates a community far larger than the people in the stands. It includes fans watching from home, debating in bars, wearing the colors and sharing their passion across generations. Sponsors, venues, restaurants and local vendors are part of that community, too.
What fans deserve
Fans give sports their passion, attention, content, data and dollars. They deserve more than another opportunity to spend. They deserve a meaningful way to participate—and to be rewarded for the value their fandom creates.
The Opportunity
We built Unleeshed to connect the ecosystem
Unleeshed is a fan engagement platform that turns sports moments into interactive experiences connecting the entire community. Fans share their takes, earn instant scores, climb leaderboards and unlock rewards. Sports properties generate authentic fan content and deeper fan intelligence. Sponsors reward participation instead of interrupting it. Venues and local vendors gain new ways to attract fans, join the experience and bring them back.
Fans
Turn your sports passion into recognition, competition and rewards.
Sports Properties
Build stronger fan relationships, unlock deeper intelligence and create new sponsor value.
Sponsors
Convert sports passion into authentic brand engagement and measurable action.
Local Providers
Turn local fandom into new customers, repeat visits and measurable revenue.
Our Mission
Our mission is to make fandom more participatory, rewarding and connected—so everyone who strengthens a sports community can share in the value it creates.
The Team
The people building Unleeshed.
We are a small team of operators and engineers building at the intersection of sports, media, technology, and community.
Ron Mitchell
Founder & CEO
Ron Mitchell is the Founder and CEO of Unleeshed. A serial entrepreneur and seasoned operator, he has launched and led businesses at the intersection of technology, media, and consumer engagement. His work is grounded in a belief that authentic voices should have better ways to participate, create, and be valued.
Derrick Claye
Co-Founder & Lead Platform Engineer
Derrick Claye leads platform engineering at Unleeshed. He works across infrastructure architecture, product development, and analytics to turn the company’s mission into a reliable platform for fans, creators, and sports organizations.